On April 2, 2026, S P Setia Bhd introduced a Hari Raya Aidilfitri campaign running from March 16 to April 30, aimed at attracting new homebuyers, rewarding existing customers, and fostering community engagement.

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Key Campaign Highlights

1. “Rezeki Bonanza” Incentive

• Buyers who book selected S P Setia properties during the campaign
• Must complete the Sale and Purchase Agreement (SPA) within 30 days
• Reward: RM4,000 per unit

2. “Kawan Bawa Kawan” Referral Programme

• Open to Citizen Setia members
• Encourages referrals of new buyers
• Reward: RM3,000 per successful referral (completed within campaign period)

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Financing Support: Maybank MyDeco

S P Setia partnered with Malayan Banking Bhd (Maybank) to offer additional financing support through MyDeco:

• Eligibility: Existing Maybank mortgage customers
• Financing: Up to 30% extra margin (up to 120% of property value)
• Tenure: Up to 10 years

Purpose of financing:

• Interior design
• Furnishings and fittings
• Home customisation

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Company’s Strategy

According to CEO Datuk Zaini Yusoff, the campaign focuses on:

• Making homeownership more accessible
• Encouraging faster SPA completion
• Providing added value to both new and existing customers

The campaign blends:

• Upfront incentives (cash rewards, referrals)
• Post-purchase support (financing for home completion and personalization)

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What I Learned

1. Property developers use festive campaigns to drive sales
   Major holidays like Hari Raya are strategic periods to attract buyers through promotions and emotional appeal tied to family and homeownership.
2. Speed of transaction is incentivized
   Offering rewards for completing SPA within 30 days shows how developers push for faster deal closure to secure revenue.
3. Referral programs are powerful marketing tools
   Incentivizing existing customers (Citizen Setia members) helps companies tap into trusted word-of-mouth networks.
4. Financing goes beyond just buying the house
   The MyDeco facility highlights that developers and banks now support the post-purchase phase, including renovations and furnishing.
5. Integrated strategy improves buyer experience
   Combining incentives, referrals, and financing creates a more complete and attractive homeownership journey—from purchase to move-in.