PETALING JAYA (July 7, 2026): S P Setia Bhd has launched Kempen Impian Bumiputera, a nationwide homeownership campaign designed to encourage more Bumiputera families to own a home by offering additional value in the form of IKEA gift cards.

The campaign, which runs from July 1 to September 30, 2026, offers a total of RM285,000 worth of IKEA gift cards to eligible purchasers across S P Setia developments throughout Malaysia.

RM5,000 IKEA gift cards for eligible buyers

Under the campaign, the first 57 eligible Bumiputera purchasers who buy a Bumiputera residential unit during the campaign period and sign their Sale and Purchase Agreement (SPA) within 30 days of booking will each receive RM5,000 worth of IKEA gift cards.

The initiative is intended to help reduce the additional costs associated with furnishing a new home, giving buyers greater flexibility as they prepare to move into their properties.

Supporting homeownership journey

S P Setia President and Chief Executive Officer Datuk Zaini Yusoff said the campaign reflects the company's commitment to making homeownership more accessible while supporting the long-term financial security of Bumiputera families.

He noted that purchasing a home is a significant life milestone, and furnishing the property often represents another major financial commitment after the purchase.

By providing IKEA gift cards, the company hopes to ease part of that financial burden and enhance the overall homeownership experience.

Nationwide participation

The campaign applies to eligible Bumiputera units across all S P Setia developments nationwide, allowing buyers from different regions of Malaysia to participate.

Interested purchasers can obtain more information by visiting any S P Setia sales gallery or attending the company's Setia4U Roadshows, where representatives will provide guidance on available developments, financing options and campaign eligibility requirements.

Setia4U Roadshow schedule

As part of the campaign, S P Setia will organise several roadshows across Malaysia:

Central i-City, Shah Alam – 9 to 12 July 2026

Gurney Plaza, George Town, Penang – 5 to 9 August 2026

AEON Mall Bukit Tinggi, Klang – 17 to 23 August 2026

The roadshows aim to connect prospective buyers with S P Setia's latest residential projects while providing home financing advice and campaign information.

Key Takeaways

S P Setia has launched Kempen Impian Bumiputera to encourage greater Bumiputera homeownership through value-added incentives.

The campaign offers RM285,000 worth of IKEA gift cards, with the first 57 eligible buyers each receiving RM5,000 in furnishing vouchers.

Eligible purchasers must buy a Bumiputera unit during the campaign period and sign their Sale and Purchase Agreement within 30 days of booking.

The initiative recognises that furnishing a new home is a significant additional expense and aims to ease buyers' financial burden after purchasing a property.

The campaign covers all S P Setia residential developments nationwide, providing broad accessibility for prospective homebuyers.

Setia4U roadshows in Shah Alam, Penang and Klang will provide opportunities for buyers to explore available projects, financing options and campaign details directly with S P Setia representatives.

The campaign demonstrates how property developers are increasingly offering value-added incentives beyond pricing to attract homebuyers in a competitive residential market.